Lynn is the Director of Innovation & Perception at Mintel. Lynn applies her distinctive perspective in the marketplace and new product improvement to tailor-made consumer analysis.
Because the Director of Innovation and Perception at Mintel and an skilled on the CPG market and new product improvement for over 25 years, Lynn Dornblaser can spot a profitable product at first look. If you happen to’ve ever discovered your self in a grocery retailer with Lynn – anyplace on the planet – you already know what a wealth of information she is – and there’s in all probability a product or two that she’s personally liable for placing on the shelf.
On this new collection, Lynn affords an insider’s tackle the innovation and perception that goes into new product improvement and what makes for a profitable – or dropping – new product launch. From taste, ingredient, and packaging developments to buy intent, shopping for behaviors, and demographic divides, Lynn spotlights the fantastic, wacky and bizarre in new product innovation.