We Must Redefine—and Deepen Our Sense of—Culture

“I do that for my tradition.” Twenty years in the past, Jay-Z made a declaration in his 2001 basic, “Izzo (H.O.V.A.).” It established a phrase that will change into a mainstay within the hip-hop vernacular. The implication of those phrases, nonetheless, is far-reaching, significantly with regard to advertising and marketing, and even perhaps extra necessary at present than ever earlier than. The…



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