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On this episode of Little Dialog, host Matthew Crabbe discusses the huge and nuanced idea of comfort with specialists in shopper behaviour and pattern evaluation. Because the pandemic has considerably shifted how and why customers make selections, they take into account how shopper expectations round comfort have modified, what customers now anticipate from manufacturers in delivering comfort, and what the subsequent comfort advantages shall be that customers will demand from manufacturers. Is comfort extra about saving time or making ‘troublesome issues’ easier? Are innovation, info, expertise, and experiences facilitating or hindering comfort, and the way do demographics come into play? In addition they look forward and debate whether or not or not customers will sluggish all of it down and revert to pre-pandemic behaviours, sharing their predictions for the way forward for comfort that helps routine, reward, worth, curation, and subscription.
WHERE TO LISTEN
MEET THE GUESTS
Matthew Crabbe (host)
Director of Mintel Developments, APAC
Senior Developments Analyst, Americas
Supervisor, Mintel Developments, APAC
Developments Analyst, EMEA