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Eric Girouard is the founder and CEO of Brunt Workwear, a direct-to-consumer work boot retailer. On this clip from an episode of “The Startup Story” podcast, Girouard talks concerning the techniques he used to outline his costumer personas.
Listen to the complete interview on this episode of “The Startup Story.”
Girouard recommends entrepreneurs use these 4 knowledge units to outline their buyer personas:
- Anecdotal suggestions
- Qualitative research
- Quantitative analysis
- Social analysis
Associated: How to Deal With Unforeseen Success
