Your New Loyalty Analyst And A Forrester Wave™ On Loyalty Solutions

Hello there! Mary Pilecki right here, reintroducing myself as your Forrester analyst protecting loyalty advertising and marketing.

Through the 10 years I’ve been at Forrester, I’ve worn just a few totally different hats: monetary companies analyst, analysis director for our buyer insights and B2C advertising and marketing groups, and, maybe most significantly, unofficial “snack drawer success supervisor” again after we had been nonetheless within the workplace.

In January, I stepped into this function that can assist you maintain the heartbeat on all issues loyalty. I’m wanting ahead to sharing a few of my upcoming analysis, together with a deep dive into emotional loyalty, our tackle the dynamics of loyalty through the pandemic, and a vendor panorama on promotion and supply administration suppliers (by way of a collaboration with ace e-commerce analyst Emily Pfeiffer).

To kick off my protection of this house, I’m thrilled to share a gargantuan report, which revealed right now: “The Forrester Wave™: Loyalty Solutions, Q2 2021.” Working carefully with my colleague Emily Collins, we recognized the 14 most important suppliers with each loyalty expertise and repair choices: Annex Cloud, Bond Model Loyalty, Brierley, Cheetah Digital, Clarus Commerce, Comarch, Epsilon, ICF Subsequent, Kobie, Mastercard Knowledge & Companies, Merkle, Oracle, Punchh, and Tenerity. We evaluated these distributors towards 28 standards, which span a breadth of tech capabilities, service choices, and strategic pondering. On this analysis, we discovered that manufacturers need their suppliers to know their enterprise and that distributors are persevering with to spend money on analytics and automation to allow simple, personalised experiences for loyal customers. Try the full report to study extra and see how the distributors ranked. Keep tuned for one more loyalty Wave analysis publishing in Q3 on loyalty service suppliers and businesses.

I’m wanting ahead to working with you in your loyalty challenges and methods! Be happy to arrange an inquiry for questions on my analysis, this Wave, or another loyalty-related questions.